The weight loss sector in America exceeded $ 70 billion in revenue in 2013, and is only growing. Even during the recession, sales of weight loss products and programs were increasing. As America continues to be more aware of its growing beltline and its associated health, well-being and weight loss risks, they are increasingly in demand.
The US weight loss services sector has historically been dominated by some important players like Jenny Craig and Weight Watchers, but newcomers are favored by consumers, who are always looking for a new solution to meet their needs. Weight loss and diet clients will experience 6-10 diet or weight loss programs during their lifetime. The approach to weight loss is cumulative rather than exclusive, which means that customers will seek a combination of solutions to meet their needs (for example a weight loss program from the company 1, a supplement from the company 2, dietary food from the company 3). The general thought of consumers is “more is better” when it comes to peeling off the pounds, a mindset that has proven to be quite profitable for entrepreneurs in the weight loss industry.
Weight loss allowances help customers lose weight to improve their physical and emotional health. Typically, the business model will fall into one of two categories: food-based or service-based. Food-based franchises generate their profits from the sale of pre-packaged meals (Jenny Craig is a good example), while service-based franchises (LA Weight Loss is a good example) generate their profits from package sales and added products -ons.
Many of the most popular weight loss brands like Weight Watchers, Jenny Craig, Nutri System and LA Weight Loss no longer offer franchises. They had deductibles as a method of growth in their early years, and then regained the shares once the companies became public. This “early stage investment” strategy has proved a lucrative exit strategy for many franchisees, and it is the nature of high-income and high-margin business.
We have combed our database to look for the most promising new weight loss franchises. In Canada, TrueStar Health provides a model for both a home business and a store model. Currently they are not franchised in the United States, but have enjoyed almost explosive growth in Canada. In the United States, many of the franchise opportunities are medical and may require special medical licenses to operate. There are also a wide variety of multi-level opportunities (network marketing) for the sale of products and integrators. Herbalife has been extremely popular in the United States and Latin America and offers an easy start-up opportunity at home. Amway (Nutrilife) is another home-based multi-level marketing company that is gaining popularity, mainly due to America’s strong attraction to weight loss products and diet pills.
Weight loss deductibles are needed more in this country than ever before. As obesity increases, Americans are starting to become increasingly committed to losing weight. They are using every type of weight loss program to lose a few pounds, but insurers are increasing their focus on “accredited programs” – which will only be provided by large national chains that have the budget to do so. The recent ruling by the AMA (American Medical Association) to classify obesity as a disease has created a potential new business for the weight loss industry.
Owning a weight loss activity in the store is not only good for your family, but also for the health of the community. There are benefits that go beyond simply the profits that an owner can enjoy. There are many reputable doctors and weight loss companies within the field. While searching for the best of the best, we have discovered many regional operators, but few national franchise opportunities for franchised (non-medical) franchise stores. An emerging brand that caught our eye was The BalanceDiet Company (“BalanceD Diet” is written as a word “BalanceDiet”)
For over 20 years, BalanceDiet has helped clients meet their weight loss goals with its proven diet plans, exclusive product lines and innovative options for customers such as their proprietary weight loss genetic test . BalanceDiet (“The BalanceDiet Company”) started in 1980 in Naples, Florida, as a result of Weight Loss. Known for personalized advice and highly effective weight loss plans, the company has continued to grow throughout Florida and in 2010 was renamed to reflect a balanced approach to food, food and maintaining a healthy lifestyle. BalanceDiet calls itself “Celebrating Healthy Food and Lifestyles” and maintains affiliations with wellness and fitness experts, promoting a total healthy lifestyle, a distinction from other weight loss providers.
BalanceDiet has offices all over the United States, internationally, as well as a famous “BalanceDiet at Home” coaching program (coaching provided by phone, test or webcam) and delivering the product directly to a customer’s door. All their plans and product packages include personalized advice and customer results are guaranteed with any of their programs.
An important part of the support received from customers is the suite of online wellness tools, including an online diet program, a nutrition and exercise program that keeps you motivated if you want to lose weight or simply eat healthier. Although we saw and reviewed many online tools, these seemed integrated, easy to use and in line with the roadmapped plan that customers were receiving.
By becoming a customer of BalanceDiet, customers receive access to their online tools such as diet and exercise registers, meal planners, health records and progress reports, as well as discounts on weight loss products and supplements. BalanceDiet offers structured meal plans and a roadmap for success, and offers a proprietary weight loss test as an optional part of the program. The simple test (which can be administered at home or in the center) will allow a client to understand, based on their genetics, whether it is a fat trimmer, a carbohydrate reducer or a “better balancer”. BalanceDiet follows the results of genetic testing with a completely customized food plan for optimal success, and reports that customers using the genetic-based weight loss protocol can lose up to 2.5 times more weight and more effectively maintain their new body.
Weight loss typically involves an inversion of the process that has led to weight gain, primarily by improving diet and increasing exercise. Franchises and weight loss centers generally have a structured and proven program to achieve this goal. Although programs and approaches vary by brand, it is always a good idea to evaluate an opportunity from the customer’s point of view. Can I show customer success, Does the company generate strong references,
Fast weight loss allowances can offer a training camp where they provide customers with healthy meals and sports opportunities. However, when these solutions are insufficient, structured weight loss franchises can intervene to bring them to a healthy weight more quickly. Weight loss centers can help their clients achieve an ideal target weight without the use of prescription drugs, surgery and restrictive dietary guidelines.
Overall, the weight loss industry is designed to help customers improve their lifestyle. This is the ideal time to become part of this booming industry.