An exceptional business concept and unique support and operating system have transformed The Little Gym into one of the franchise industry leaders. The Little Gym was founded by the musician, gymnast and kinesiologist Robert Wes in 1976. The main goal of the small gym is to create an environment for children between the ages of 0 and 12 where they can develop their motor skills while having fun with other children in a non-competitive way. This environment is determined by a rigorously engineered and systematic study program that integrates positive experiences for children.
The heart of the concept is the vision that the fun and positive learning environment of The Little Gym would lead to the intellectual, emotional and physical development of children and would be the perfect formula for ultimate success in adulthood.
But the validity of the concept is not the only thing the The Little Gym franchise has done. In 1994, Bingham became CEO and president of the franchise and revolutionized the The Little Gym franchise.
What Bingham did was the start of changes that accelerated the franchise success of The Little Gym. One of these changes was creating a system to facilitate the transfer and replication of effective business strategies. He did it using the bottom-up rather than the top-down approach, instead of relying on the traditional top-down approach.
Usually, a franchise has a management team composed of experts from various sectors. These people then train franchisees on how to manage their franchise. But Bingham realized that the people who can best train new franchisees on how to make their franchise successful are the franchisees who have proved competent in this effort. So in The Little Gym, the expert franchisees have been incorporated into the management team. Their task is to replicate effective processes and strategies in new franchises, not just give the new franchisees a general lesson.
This strategy has tightened the success of The Little Gym. The credibility of franchise consultants has proved invaluable in motivating new affiliates. Practical, practical and relevant experience has been transferred to the new partners.
The small gym has also made a point of being very selective in the choice of people who would be entrusted with a franchise. Among the countless applications, only those who are in full cooperation with the concept of business and those who have a proven sympathy for children and the necessary entrepreneurial skills have the possibility of being a franchise partner.