Kipp Kreutzberg and Yvette Beaulieu left the university hoping to enter the world of international business. These hopes led them to a program in Geneva, Switzerland, in 1984. After a while they followed them in different ways. Beaulieu returned to the United States while Kreutzberg remained in Europe. “I was not as patient as Kipp,” Beaulieu says. “I wanted to work fast.”
In the United States, Beaulieu began working at Skyline Displays, a company that produced commercial exhibitions. While there, he was one of the company’s best sellers and was promoted to lead commercial operations. He worked closely with a network of artists and distributors. He left Skyline after a buy-out. Retiring at the age of thirty has not satisfied his great energy and love for small businesses. However, experience has become the seed that inspired Beaulieu to look for other franchise opportunities. It took many years to take root, and is now deploying in Manhattan Beach, Los Angeles, California, while the European Wax Center expands into the big Los Angeles market.
Meanwhile, overseas, Kreutzberg was living his international dreams, embracing every opportunity that came to him. He was hired by Smith Kline Pharmaceuticals and has worked throughout South America. For Kreutzberg, the work was interesting. As soon as he left college, he was jolted in the management of export activities. Social and political unrest in South America at that time challenged Kreutzberg in his marketing style. “The situation in South America forced you to be creative and challenged your problem solving skills,” says Kreutzberg. “You had to do a lot more with less.”
Kreutzberg returned to the United States and left SmithKline to start a small company. His company would become the fastest growing company in the Philadelphia region for environmental remediation.
Smith Kline hired him back two years later. After a merger with Pfizer, Kreutzberg had a great opportunity. They needed someone to lead the launch of Viagra in Europe. Kreutzberg has been nicknamed the international expert. He had lived in Europe for nine years as a child and returned to university studies in Spain, Switzerland and France.
After taking a 10-year break from the business world and reuniting with Kreutzberg, Yvette was itching to get back into the game. Beaulieu knew he wanted to be a franchise, but there were not many quality places to invest in. Until he met The Ultimate Wax Experience for the first time. She was attracted by the European Wax Center for the offer of free sealing wax and the felt waxing services like the Brazilian bikini waxing in Manhattan Beach would have been perfect. Afterwards, she found herself doing research and becoming passionate about the business model, the professionalism and the products that the European Wax Center could offer.
During a weekend trip to Hawaii, Beaulieu mentioned the possibility of franchising with the European Wax Center in Kreutzberg. “I found our investment,” he told Kreutzberg. Kreutzberg took the opportunity. “I blame Yvette for getting me involved in the European Waxing Center”, laughs Kreutzberg. In addition to the persuasion of Beaulieu, Kreutzberg showed interest in the refined business model of the European Wax Center. They invested in 2009 and became regional developers for the counties of Los Angeles, Ventura, Santa Barbara, San Francisco, Marin, Sonoma and Napa. “The company has a defined process and a hair removal experience that is painless,” says Kreutzberg.
Kreutzberg was appointed Chief Marketing Officer for the European Wax Center, Corporate in March 2011. The timing was incredible. In August 2011 the European Wax Center was named by the INC magazine as the # 1 fastest growing franchise in the United States.
Her husband and wife are currently working hard as regional developers selling franchise licenses and preparing for the September opening of the Manhattan Beach European wax center, bringing waxing to Manhattan Beach, Los Angeles, California. “We are CAE 24 hours a day, 7 days a week,” says Kreutzberg. With so much attention to the company, Beaulieu loves the fact that she is able to share the experience with not only her collaborators, but also her husband. “We complement each other very well, and that’s the key,” says Beaulieu. “Frankly, life is so short that if you can capitalize and share with each other the successes and the fun you have running a business, why not,”